This is an old fashion type tooth powder that both whitens and makes your breath fresh for hours. In fact, if you brush with it before going to bed, you will wake up the next morning with a mouth that still taste fresh. You won't be wondering if you drank that hot dog water on the back of the stove while sleepwalking. It taste a little salty while you are brushing but even though there are no sugars or sweeteners in it, you get the sensation of sweetness during the rinse.