A carbomer (gel) based lotion-like product with the consistency and feel of yogurt. Over 80% distilled water, it lays down extra moisture as you massage it in. Also the combination of shea butter and sunflower oil that make up the oil phase act as wonderful emollients, sealing in the moisture without leaving any residue whatsoever on your skin. It does not feel the slightest bit oily and does not leave any kind of film. My customers describe it as "magic". many of the women who buy it are using "and loving" it on their face before appling makeup. It is super moisturizing.